The best tips for effective research is to always have an open mind at what the answer may be when collecting data, everyone’s opinion is different.

Tips for conducting questionnaires can be hard when coming up with an idea but your questions should always be straight forward and not too detailed as it may turn viewers away. For example one of your questions could be ‘Do you prefer the bus or tram?’ with some people this would be easy to answer, however other people may not like either or struggle with which one to go with as they may like both or hate both. Or will have wanted to answer with ‘car’ or ‘bike’. So the better way of wording the question would be ‘what’s your favourite type of transport?’ you see now anyone can answer with what they like when it comes straight to mind. Also questions like that are good to be simple and short but sometimes it’s better to have a more detailed question. For example the question could be changed to ‘what’s your favourite type of transport: Car, Bus, Walking, Bike or Tram, other:’ . This question now has a wider range which some people may find more suitable to answer as they can then pick whichever one they want and it includes ‘other’ so then again they can put whatever they prefer if it isn’t listed.

Tips for conducting a Voxpox can also be quite tricky when not knowing how to approach someone. For instance many people hate being targeted in the street when it’s being approached in a rather creepy ‘in your face’ way. Unless you have the right approach then you’re not going to find yourself collecting a lot of data. In my opinion the best way to approach someone in the street is be friendly and smile and say ‘have you got some time to spare’ because then you’re being nice and not full on. Many people may not have time and if you’re stopping them saying ‘do you prefer dogs or cats’ they’re more likely to ignore you and be turned off when answering questions in the future. Also when doing this you have got to remember that everyone is going to be different as everyone comes from different backgrounds and have been brought up differently. So when someone disagrees with something you may agree with you can’t get angry and start a debate because that will definitley turn people away. You’ve got to have an open mind with things like this. Also you’ve got to remain confident and calm at all times because if you become disinterested then it’s more likely the person will then become disinterested.

Tips for conducting secondary research are for example when researching information on a blog post it’s always helpful to have the work already done for you. Using google as a starting point for secondary research is wise because of how straight forward google is. Google goes by the exact words you put into the google search bar. This then equals in less time being consumed and more of a substantial answer as it’s someones opinion broadcasted on the internet. Also stick to well known sites like University blog posts because you then know it’s the real thing and not a fake site. A good broad industry to research secondary research on is the magazine industry because it’s peoples views/opinions that they feel should be read/heard. When conducting secondary research you have got to know what exactly you are wanting to find out because otherwise you could be reading anything thinking you’ve found the right thing. By conducting secondary research you then make your own research projects more efficient, cost-effective and useful. Secondary research is very easy to conduct because it’s on the internet which won’t take you long to find. However you have got to be careful that the research you find is true as many people can lie/make it up. If you then take this research into your own project, and some people know it isn’t true. Then it makes you look bad. Also an important tip to remember is that you can look for both quantitive and qualitative data.

Tips for conducting primary research are for instance, make sure you have a clear target in mind. You need to think of what you’re trying to achieve when conducting primary research otherwise you could end up with data you didn’t want at all. When conducting primary research you need to target all age areas as everyone is from a different time zone and will have different opinions/views. If you were to go out to interview face to face you will start talking to a varied range of people. You will uncover new and unexpected insights. Use these insights to determine if there are questions that you should be asking. When you are given answers you should ask ‘why’ because it is important to know why these people feel this way and you are very likely to get valuable insights. A very important tip when conducting primary research is respecting the people you are interviewing because you will find more than often that lots of people will have the opposite views to yours. Also you need to respect their time. Do not ask them questions that don’t have value or that can be answered without their input. This is important because it’s highly likely you will get more valuable information.